Motion graphics are graphics that use video footage and/or animation technology to create the illusion of motion or rotation, graphics are usually combined with audio for use in multimedia projects. -Wikipedia
Ah, well that is helpful isn’t it? Technically it is true that what Motion Graphics consist of is, moving graphics over time to create the illusion of motion. And it is true that this is generally done in combination with video or music. But this doesn’t get to the why or how of it all… and if you know us at all you know we love to ask the question “why?”
Because they are cool.
But seriously, Motion Graphics when used to help convey a message help hold attention and try to solidify the value of the message in this noisy and “message saturated” world.
This is a matter of knowing how the message is perceived in the context of the project and in the context of the medium it is delivered in. It may mean adding motion to elements or it may mean pinning them in place as motion happens around them. It can use 2d graphics or full 3d renders.
But what makes Motion Graphics good or bad, we believe, is directly related to how well they add to the purpose of the art or message.
If you haven’t yet make sure you check out some of our finished work , i.e. the videos above. You can also check out more of our thoughts on motion graphics, art and branding over at our blog. If you are interested in commissioning work from us send us a message with your ideas and we will start the creative process.